
Logo Design | Brand Voice | Competitor Research | Audience Development | Brand Kit | Graphic Identity | Mission Statement

DANCE ROYALTY
Refreshing a Legacy
For the Gerald Arpino Foundation, we crafted a sophisticated new visual identity that bridges the foundation’s storied past with its dynamic future. Elegant typography and a quintessentially Arpino icon reflect the Joffrey Ballet founder's pioneering spirit and incorporate the grace and passion of this world-renowned choreographer into a striking brand to assist the organization's mission of preservation. This design doesn’t just celebrate history—it keeps the artistry alive for generations to come.
SUSTAINING EDUCATION THROUGH THE
Forever Jo Campaign
This capital campaign was the last effort as Josephinum struggled to keep its doors open. Along with school leadership and supporters, the branding for this campaign took inspiration from the current logo and was aspirationally named.
The school has since been able to purchase its location and will continue to thrive for years to come. This campaign was in partnership with Latz & Company.

SUPPORTING DEVELOPMENT
Of A New Center
The City of Litchfield, IL, saw an opportunity to invest in its citizens through the development of a community center. This space would not only be a fitness facility, but also house after-school programs, helping to fill a gap in childcare and provide homework support. To achieve this, we built a capital campaign to aid in approaching potential donors and to inform the community.

Branding is the art of becoming knowable, likeable and trustable.
- John Jantsch

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Advertising
Public Relations
Branding
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Chicago, IL